However, for some reason, businesses who have a great search engine optimization strategy in English often forget about SEO when they translate their copy into a new language. Because of this, international businesses have begun to translate their websites into the languages of the population they are trying to reach. Recent studies are showing that second language speakers prefer to read websites in their own language if they are available. However, an expert human translator would take this phrase and find an idiom with a similar meaning in the language you are translating your copy into, and your original meaning will be able to cross the language barrier. For example, if you use the phrase, “throw the baby out with the bathwater,” in a piece of copy, Google Translate would likely translate that word for word, which would create a horrifying picture for a reader who has no knowledge of that idiom. That machine is going to take your metaphor and literally translate it instead of picking a different metaphor in your chosen language that has the approximate meaning.
You cannot translate this sort of regional meaning through a machine.
Google translator full#
Think about American advertisements and how full of slang they are. The phrases that everyday people use in a local region are not likely to be used by the United Nations, but these sorts of phrases are the ones that draw people to a brand. Second, there is no way that this method can account for dialect or regional slang. When you’re trying to create a brand, you need a consistent, appealing tone that truly represents the flavor of your business or product, and this is impossible to get from a translation program. So you will end up with copy that is dry and unappealing to native speakers-not the best way to draw people to your brand. First, the tone and style you want to use to promote your business or market a new product are not the ones that international entities like the United Nations are likely using. There are a few major problems with this. When you type a phrase into Google Translate, you will likely get a translation based on statistics that are taken from how that phrase has been translated in the past by large organizations, such the United Nations. The Problems with Statistical Translation Here are a few reasons any business should reconsider using Google translate when trying to reach international audiences. And sure, Google Translate can be a great quick fix when you want to translate a quick phrase or the words of an international song you love, but is it really worth using for business?
Google translator free#
The most popular free translation service is undoubtedly Google Translate, simply because it is easy to use and is the first thing that pops up into a search engine when one is looking for help with a translation. However, are these programs up to par with a good human translator? Do they even come close? As translation programs become more widespread, cost-effective, and accessible, many people turn to them thinking they will give a decent, if not excellent translation of a desired message.
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